KHARKOV TECHNOLOGIES

CENTER OF SMALL BUSINESS DEVELOPMENT





           
      

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Ukraine, 61001,
Kharkov,
60 Lenina Avenue.
+38 (057) 340-46-01
+38 (057) 758-53-23
kt@kt.kharkov.ua
MARKETING AT AN INNOVATION ENTERPRISE

Training is intended for managers and staff of enterprises, engaged in the field of high technologies and science-intensive business.

The course programme includes:

  1. Specific features of innovation marketing.
  2. System of marketing information at an enterprise.
  3. Market review and technology review from the point of view of market conditions.
  4. Price formation.
  5. Development of marketing strategy.
  6. Promotion of goods, advertisement, public relations.
  7. Technology transfer.
  8. Marketing of export activity.
Training duration - 24 hours.


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